What is sales data? How to use it in B2B SaaS & Proven Tactics to Accelerate Pipeline

Sales data helps B2B teams target the right prospects, personalise outreach, and optimise every stage of the sales process. This guide breaks down the key types of sales data, how to find them, and how to turn insights into revenue-driving action.

How to Generate High-Quality B2B Leads: 5 Proven AI Lead Generation Strategies

AI is transforming how B2B companies find, qualify, and convert leads by automating key parts of the sales process. This guide explores five effective strategies to generate high-quality leads using AI-powered tools.

PhDs decoding B2B’s dark matter — supercharging businesses to unlock hidden revenue

Watchman AI was founded this year to build the world’s first AI‑native B2B demand inference engine to power GTM teams, agentic applications, and signal platforms to capture invisible buyers with high precision, deliver actionable demand intelligence with predictive certainty, and unlock hidden revenue for companies. 

What Is Intent-Based Marketing? How to Find and Convert the Right B2B Leads

Intent-based marketing uses real-time buyer behavior and data signals to help businesses deliver more relevant, personalized outreach. This approach improves lead quality, boosts conversion rates, and ensures marketing efforts align with buyer readiness

Lead Scoring Mistakes: 10 Signs of Low Intent and How Negative Scoring Boosts Conversion Rates

Discover the top 10 behavioral signs that reveal low-intent leads. Learn how negative scoring filters out poor-fit prospects and helps your team focus on high-converting opportunities.

How to improve Lead quality without raising your Cost per Lead

Boost lead quality without raising CPL by refining your ICP, enriching data, and using AI-driven scoring for high-intent prospects. Align sales & marketing to convert more customers at the same cost.

What is a good cost per lead and why is this marketing metric often misunderstood?

What’s a good cost per lead? It depends on your industry, lead quality, and conversion rates. Learn how to benchmark your CPL by channel and align it with your ROI goals.

30-Second Revenue Leak Audit

Your revenue is leaking – anonymous visitors slip away untracked, turning high-intent traffic, prospects, and leads into missed deals. Every unaddressed visit is dollars left on the table. Take the 30-second Revenue Leak Check – how many can you say “yes” to?

Account-Based Sales Starts Earlier Than You Think — Why the First Visit Matters Most

Most B2B sales teams still treat form fills and demo requests as the beginning of the buying journey. In account-based sales, waiting that long is a mistake. The first anonymous visit to your website is no longer just “stealth traffic.” It’s the start of the deal, and it’s your first chance to gain an edge.