Lead Scoring Mistakes: 10 Signs of Low Intent and How Negative Scoring Boosts Conversion Rates

Discover the top 10 behavioral signs that reveal low-intent leads. Learn how negative scoring filters out poor-fit prospects and helps your team focus on high-converting opportunities.

How to improve Lead quality without raising your Cost per Lead

Boost lead quality without raising CPL by refining your ICP, enriching data, and using AI-driven scoring for high-intent prospects. Align sales & marketing to convert more customers at the same cost.

Four PhDs building AI “Watchman” – from dark matter to dark funnels, supercharging businesses to unlock hidden revenue

Watchman AI was founded this year to build the world’s most robust AI Leads Machine – starting with AI agents that transform stealth web traffic into an endless stream of high-quality leads. The founding team includes four PhDs with backgrounds in astrophysics, mechanical engineering, statistics, and mathematics, educated at Imperial College London, Warwick, Princeton, and the University of Manchester.

What is a good cost per lead and why is this marketing metric often misunderstood?

What’s a good cost per lead? It depends on your industry, lead quality, and conversion rates. Learn how to benchmark your CPL by channel and align it with your ROI goals.

30-Second Revenue Leak Audit

Your revenue is leaking – anonymous visitors slip away untracked, turning high-intent traffic, prospects, and leads into missed deals. Every unaddressed visit is dollars left on the table. Take the 30-second Revenue Leak Check – how many can you say “yes” to?

Account-Based Sales Starts Earlier Than You Think — Why the First Visit Matters Most

Most B2B sales teams still treat form fills and demo requests as the beginning of the buying journey. In account-based sales, waiting that long is a mistake. The first anonymous visit to your website is no longer just “stealth traffic.” It’s the start of the deal, and it’s your first chance to gain an edge.